NZR Profit From Lions In 2017

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1 March 2018

New Zealand Rugby (NZR) has announced a record profit of NZ$33.4 million (£17.7m or €20m) for the 2017 financial year off the back of a highly successful DHL New Zealand Lions Series and other commercial growth.

The financial windfall from the British & Irish Lions 10-match tour in June and July 2017 was the driving force behind record revenue of NZ$257m (£136m) compared to NZ$162m the previous year. Last year NZR reported a NZ$7.5m loss.

NZR chief executive Steve Tew said the DHL New Zealand Lions Series had come in slightly ahead of budget and delivered positive results across the board. The series generated an incremental profit of NZ$40 million (£21m) compared to a normal year when the All Blacks play a three-match Steinlager Series. According to a government report, the series directly contributed $245 million (£130m) to the country’s GDP.

“The DHL New Zealand Lions Series has always been a major part of our 2020 Strategy and we are very proud of the way it was delivered to our fans and stakeholders,” he said.

NZR works to a five-year rolling financial projection and needs to balance its profits with the requirement to future-proof the game for years of varying income and an ever-changing market environment.

“If you look at 2017 we had an unusual number of top quality international rugby matches played on New Zealand soil and as a result, NZR benefitted from a significant spike in income, mainly from increased gate takings and

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