Focus Shifts To RLWC2021 Before 2017 Is Fully Assessed

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6 December 2017

The quantitative evidence for the success of RLWC 2017 is still to be processed and reported. Early figures show that just over 372,000 attended the 28 games compared to 458,463 in 2013 in England, 19% fewer. Five games were sell-outs.

2.7m watched the final in Australia while an average of 1.5m (peaking at 2m) watched the BBC’s live coverage of the game on Saturday morning. Current estimates show a cumulative global TV audience across the whole tournament of more than 7 million.

The northern hemisphere’s focus has turned quickly to RLWC 2021 in England. The RFL are hosting three workshops in Manchester, Leeds and London next month which will initiate the bidding process for towns and cities to provide match venues, base camps and training facilities.

"So far we have received 39 expressions of interest and are both confident and excited that this cohort will provide great opportunities for the tournament to meet its objectives of being the most attended and viewed World Cup ever,” RLWC CEO John Dutton said, “along with being the most digitally-connected entertainment event of 2021."

Dutton says this bidding process for the men's, women's and wheelchair tournaments will close at the end of July next year with the venues due to be announced in early 2019.

The men’s event will feature 16 teams, an increase of two teams and three more games (31) from the last two World Cups.

See also...

Mixed Returns For RLWC2017 As NZ & PNG Games

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