NZ Economy Counts The Spoils Of Hosting The Lions

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11 July 2017

After recovering from the rugby, New Zealand media have been reporting on the estimated economic benefits of the Lions tour especially to cities hosting games: Auckland, Wellington, Hamilton and Christchurch.

An estimated 25,000 in-bound tourists descended on New Zealand for the tour with considerable domestic visitors too with Auckland estimating an influx of 14,000 non-local Kiwis for both Eden Park tests.

A total spend of $120m (£68.4m or €76.8m) was expected to be attributed to the Lions tour. Data from electronic payments company Paymark showed $904m was spent on food, alcohol and entertainment for the month of June - up 11.3 per cent on the same period in 2016.

Auckland Tourism, Events and Economic Development (Ateed) chief executive Brett O'Riley said the Lions tour has been a "huge success".

"While we don't have the full economic impact data in yet, the series is estimated to generate $26.7 million (£15.2m or €17.1m) for the Auckland economy, and 165,000 visitor nights."

Almost 4,000 Airbnb bookings in Auckland was double the demand compared to the same time last year.

The three games at Eden Park in Auckland (which has a capacity of 50k) generated 140,000 ticket sales.

Wellington hosted the second test as well as the midweek game between the Lions and the Hurricanes.

Wellington Regional Economic Development Agency interim chief executive Derek Fry said he is confident the tour's economic benefit to the city will be about $30m.

Hospitality NZ Wellington president Jeremy Smith said the impact of the tour started

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