Expert Columns

Endless Season Doesn't Work - New Plan Required

26 October 2017

Back in 1993 Stephen Jones wrote an excellent book entitled “Endless Winter” which drew attention to the unremitting cycle in rugby union which was then an amateur game. Little did we know that it...

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PRO12 Expansion. Is It The Least Worst Option?

27 July 2017

Well everyone agreed something had to be done. The ever increasing disparity between the media rights income of the two pre-eminent rugby leagues in Europe and the third was becoming a chasm. Even wit...

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Sports Club Mergers Are No Route To Growth

18 May 2017

One of the key things that differentiate the sports business from most other types of economic activity is the rarity of significant growth through acquisition or mergers. The recent events in Paris, ...

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No Relegation, But Why Not Seven Nations?

15 February 2017

Amongst all the excitement of the Six Nations increased rumblings of support for the introduction of promotion and relegation into the competition can be heard. Whenever Italy take a heavy beating, su...

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Talent Migration To England And France Irresistible

15 December 2016

The recent news that Liam Williams, probably the next great Welsh backline star, will be playing his club rugby at Saracens from 2017 is indicative of a significant and growing trend; one that it is d...

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Case Study: Bath Rugby Sponsorship Assessment for CircleBath

15 September 2016

CircleBath, an award-winning hospital that provides care for private and NHS patients, asked Millharbour Marketing to conduct an assessment of their five-year old partnership with Bath Rugby to determ...

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