Expert Columns

Google Strips Club Sites Of Results Traffic, But Fanbase Remains

19 June 2018

The shift has been a slow one, but as well as regional rivals, other professional sports, and sports press, rugby club sites now have a new competitor fighting for key site traffic – Google. How can...

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The Tension Born Of Funding Imbalances

24 January 2018

There is a conflict of interest running through all professional sports, including both codes of rugby. At any point in time a sport only has a certain amount of revenue to distribute to the competin...

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Endless Season Doesn't Work - New Plan Required

26 October 2017

Back in 1993 Stephen Jones wrote an excellent book entitled “Endless Winter” which drew attention to the unremitting cycle in rugby union which was then an amateur game. Little did we know that it...

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PRO12 Expansion. Is It The Least Worst Option?

27 July 2017

Well everyone agreed something had to be done. The ever increasing disparity between the media rights income of the two pre-eminent rugby leagues in Europe and the third was becoming a chasm. Even wit...

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Sports Club Mergers Are No Route To Growth

18 May 2017

One of the key things that differentiate the sports business from most other types of economic activity is the rarity of significant growth through acquisition or mergers. The recent events in Paris, ...

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No Relegation, But Why Not Seven Nations?

15 February 2017

Amongst all the excitement of the Six Nations increased rumblings of support for the introduction of promotion and relegation into the competition can be heard. Whenever Italy take a heavy beating, su...

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