Key Topics

Case Study - QBE Lions Tour App by RightNow Digital

14 June 2017

To support QBE’s sponsorship of the Lions tour to New Zealand, RightNow Digital (RND) were commissioned to build QBE’s app, which would be a central and key element of its sponsorship activation. ...

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Booming Year For Premiership Attendances

17 May 2017

The Aviva Premiership has had a booming year in 2016/17 with average attendances up 10.10% to 12,875 and average occupancy up 4.47% to 79.57% according to the latest findings of Atomic Sport. Wasps...

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AP Attendance Up 6.8% With Capacity For £10M More Across The League

1 March 2017

Average Aviva Premiership attendance is up 6.8% across the league this season so far from 11,696 to 12,496 compared to last year. Average stadium occupancy is up by 2.62% from 75.10% to 77.72% this se...

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When Is Fan Ownership A Good Idea?

9 January 2017

I’ve always fancied owning a pub. A very small stake-holding in my local, acting collectively with a hundred-or-so neighbours, so we own and manage a warm, welcome gathering place. Taking material ...

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Sevens Must Seize The Moment In 2017

1 December 2016

As the 2016/17 HSBC World Rugby Sevens Series prepares to kick off in Dubai this weekend, its title sponsor has called for the sport to “seize the moment” and take the next step in its evolution. ...

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Olympics Brings 17m New Fans To Rugby

17 November 2016

New research has revealed that rugby sevens’ debut at the Rio Olympics has attracted almost 17 million new fans worldwide to the sport. The study, commissioned by World Rugby and conducted by Neilse...

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