Sotic

  • Sotic Director John Ludlam

    Sotic, the specialist provider of web services and software applications to the sports industry and long-term supporter of runningrugby.com, have announced the sudden and untimely death of their director, John Ludlam. John, who was 51, died after an accident at home this week. After a successful career in the City, John set up Sotic in 2002 with his friend and business partner Leo Mindel and has for the past 15 years been a cornerstone of the company, setting the standards for vision, hard work...

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  • Sotic Gets A Grip On New Creative Agency

    Leading digital sports agency Sotic have announced their acquisition of a majority stake in design agency Byelateral and the formation of a new breed of design sports agency, Grip Creative.The new business is headed up by Byelateral founder Robin Bye and specialises in creative design and campaign management to the sports industry. Utilising Sotic’s  technological knowledge, the new venture is able to deliver fast and effective digital campaign services across multiple platforms, including re...

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  • Face-To-Face With...Sarah Griffiths and Joe Lamb

    Sotic's head of sales and marketing Sarah Griffiths and marketing executive Joe Lamb talk to Running Rugby about the growing role of social media for rugby clubs and businesses, the work Sotic does as a digital sports agency, the difficulty with attempting to monetise social media and the importance of drawing up guidelines for its use.

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  • FIRA-AER Partners With Digital Sports Agency Sotic

    The Fédération Internationale de Rugby Amateur (FIRA-AER) has partnered with digital sports agency Sotic to deliver a player registration and game management platform for its 48 affiliated Rugby Unions. FIRA-AER is a regional organisation that works with the IRB to develop, manage and supervise all levels of the European rugby for men and women from juniors to elite level. As part of the development of the growth of all forms of rugby union in Europe post the inclusion of Rugby Sevens in the O...

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  • Do You Have A Social Media Policy?

    Marketing executive at the web services and software company Sotic, Joe Lamb, discusses the ever-changing world of social media and how important it is for clubs and organisations in all sports to have a clear stance and policy on the issue. With social media now driving the way sport is consumed all around the world, it is important that clubs, organisations and governing bodies make their representatives aware of their personal responsibilities. There have been a number of instances over the p...

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  • Grip Launched At Expo

    Grip Creative launched today at Rugby Expo 2011 that is currently being held at Twickenham Stadium. Leading digital sports agency Sotic have announced their acquisition of a majority stake in design agency Byelateral and the formation of a new breed of design sports agency, Grip Creative. The new business is headed up by Byelateral founder Robin Bye and specialises in creative design and campaign management to the sports industry. The new venture is able to deliver fast and effective digital cam...

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  • Top Tips To Re-engage Your Fans

    Marketing executive at the web services and software firm Sotic, Joe Lamb, discusses the importance of fan engagement and offers expert advice on how clubs can go about re-engaging their supporters. Fan engagement is crucial if you want your communications to produce results. All too often individuals on a database are pushed to one side as the focus turns to acquiring more subscribers, rather than looking after those that are already signed up. It is far easier to retain customers than attra...

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  • Rugby Business Community To Converge At Headingley Conference

    ... operates www.runningrugby.com, is hosting a one-day conference in Leeds on Thursday 16 May on the subject of developing and maintaining revenue streams. The conference, entitled Effective Commercial Partnerships, is sponsored by digital sports agency Sotic, and partnered by ISC, Rhino and Leeds Rugby. The event will be held at Headingley Carnegie stadium. The conference is aimed at decision makers from clubs and governing bodies as well as people and organisations who help deliver their object...

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  • Hetherington Promotes Better Club Management at Inaugural Running Rugby Event

    ... discuss best practise in the business of rugby. The Running Rugby event, entitled “Effective Commercial Partnerships” covered revenue generating topics including tickets, hospitality, sponsorship, retail and licensing. The event was sponsored by Sotic, the digital sports agency, and partnered by ISC, Rhino and Leeds Rugby. "In rugby league the money is divided up equally between the clubs,” said Hetherington. “So why do some always seem to be at the top and others are always at the bott...

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  • Saints Part of Six of the Best Served by Sotic

    ... Premiership Rugby clubs shows that, at the time of writing, the tournament’s official website plus those of half of its 12 clubs rely on the same company for their website needs. It’s the same story in the RaboDirect PRO12. The firm in question is Sotic, who have become the leading player in digital provision for elite British rugby clubs and governing bodies over the past 14 years.   “We like to feel the role we are playing is delivering the best solutions at the best prices involving...

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