Marketing and Sponsorship
This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.
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15 June 2016 by Tim Groves
Newly-promoted Richmond FC will be heading into the Greene King Championship next season with insurance broker Arthur J. Gallagher emblazoned on their shirts after signing a new two-year deal with the...
The recent controversy over the possible carcinoge... Read More
URFC wishes to recruit a new Head Coach to lead the development of all 1st & 2nd team activities. The new Head of Rugby will be a pivotal member of the club’s management team and will be required to work both at a strategic and tactical level, playing a vital role in the delivery of short, medium and longer term objectives of one the club who currently play in Herts / middx league 2. We would also welcome a player coach and assist with his coaching development.