Marketing and Sponsorship

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This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.

Customer Focus
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.

Brand Exposure
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.

Marketing ROI
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.

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Rhinos And Leeds Building Society Extend Partnership

28 January 2015 by Mark Tilley

Leeds Rhinos have secured a two year extension to their lengthy sponsorship partnership with Leeds Building Society, which stands at nine seasons already. The Society will be extending its term as mai...

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BLK In Kit Partnership With RFL And England

21 January 2015 by Mark Tilley

The RFL has announced a new partnership with BLK that will see the sports apparel brand become the official kit supplier to the England Rugby League team, the governing body and the sport’s match of...

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Leicester Begin Local Marketing War With Wasps

21 January 2015 by Mark Tilley

Leicester Tigers have taken the first step in a marketing battle with new local rivals Wasps by installing an advertising billboard on the doorstep of the Ricoh Arena. The billboard reads 'On your doo...

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Red Torch In Management Buyout

14 January 2015 by Mark TIlley

London-based marketing agency Red Torch has been bought out internally by managing director Jonny Murch and directors Alex Ross and Chris Argyle-Robinson.  RedTorch is a full-service marketing agency...

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Warrington Lift E-Cigarette Ban As Part Of New Sponsorship

14 January 2015 by Mark Tilley

Warrington Wolves have launched a partnership with the UK electronic cigarette brand TRUVAPE and will take the step of lifting the current e-cigarette ban at The Halliwell Jones Stadium.  The new par...

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Wigan Add CWM FX As Club Partner

14 January 2015 by Mark Tilley

Wigan Warriors have announced forex trading firm CWM FX as a new official club partner in a move which will see the club's headquarters renamed CWM FX Central Park. CWM FX have offices in London and M...

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Finance Business Partner - Lawn Tennis Association

To support the Finance Business Manager (FBM) in the production of month end accounts, quarterly reforecasts, annual budgets and 4 year plans, and ad-hoc analysis as required; to work closely with departmental managers and budget holders to develop their financial understanding and to assist them in monitoring actuals versus budgeted activity and to help them identify risks and opportunities within their budgets.

Key responsibilities:

- To act as a finance partner to departmental managers in managing their budgets and to develop their financial understanding.
- To perform the month end management accounts process including posting of journals for accruals, deferrals and general ledger transactions.

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