Marketing and Sponsorship

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This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.

Customer Focus
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.

Brand Exposure
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.

Marketing ROI
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.

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Canon Extend RWC Sponsorship To 2019

18 January 2017

Canon, a world-leader in imaging solutions, has extended its official sponsorship of Rugby World Cup to include Japan 2019. A significant supporter of rugby in Japan through the Top League, Canon firs...

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Brewers Continue To Invest In RL

14 December 2016

Two announcements from rugby league concerning beer sponsorship and pouring rights: John Smiths have extended their naming rights agreement for Huddersfield Giamt’s John Smith’s Stadium and Robins...

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Rugby’s Sponsorship Spend On The Rise

1 December 2016 by Tim Groves

The sponsorship spend in rugby union grew by as much as 21 per cent a year between 2012 and 2015 and World Rugby’s head of broadcast, commercial and marketing Murray Barnett thinks that figure will ...

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Langtree To Become Totally Wicked In 2017

30 November 2016

St Helens have expanded their sponsorship deal with north-west vaping brand, Totally Wicked to include the principal naming rights for the stadium for the next five years. The financial value of the ...

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Gillette Join Lions Tour

21 November 2016

Gillette has been confirmed as an official sponsor for the British & Irish Lions 2017 tour of New Zealand. Gillette will be bringing the partnership to life in all major retailers across the UK wi...

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WR Hall Of Fame Opens In Rugby

21 November 2016

The World Rugby Hall of Fame has been officially launched in Rugby, England, following a star-studded grand opening in the town and induction of 12 more greats of the game on Thursday. The Hall of Fam...

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The Assistant Coach, National Senior Men’s Sevens (NSM7s) Team has a primary role to support the Head Coach, NSM7s Team to select and coach the NSM7s squad and team to prepare for and succeed on the World Stage (World Cup, Olympics, World Rugby Sevens Series, Pan Am Games, etc.). The position will have a very strong focus on athletic performance preparation, talent identification and development and the Assistant Coach will be responsible for leading talent identification and development for the NSM7s team.

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