Marketing and Sponsorship
This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.
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29 October 2014 by Mark Tilley
USA Rugby has this week announced new long-term partnerships with both IMG and DHL as well as confirming that the eagerly anticipated against New Zealand this weekend at Chicago's Soldier Field has so...
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Reporting to the Team Services Manager, the focus of this role is to deliver the highest standards of Team Welcome Ceremony for each of the 20 participating teams through efficient, detailed planning and by implementing the highest standards of operational and logistical arrangements within the allocated budget.
- Managing the delivery of the Rugby World Cup 2015 Team Welcome Ceremonies and ensuring the Team Welcome Ceremonies are delivered to the highest possible standards, in line with the England Rugby 2015 tournament vision and values.
- Building and maintaining excellent relationships with key delivery stakeholders, including the Host Cities, Team Bases and Youth Sports Trust.
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