Marketing and Sponsorship

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This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.

Customer Focus
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.

Brand Exposure
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.

Marketing ROI
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.

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Wigan And 188BET Renew

22 September 2016

Wigan Warriors have announce that 188BET have signed a contract extension, which will see the betting brand remain as official main sponsor for the 2017 season. The extension will see the 188BET logo ...

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Ladbrokes Sponsor Four Nations

19 September 2016

The RFL has announced an agreement with leading bookmakers Ladbrokes that will see them become the official title sponsor of this year’s Four Nations tournament. Already title sponsor of the Challen...

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Case Study: Amayse Dress Twickenham For AP Double Header

19 September 2016

The Aviva Premiership London Double Header 2016 saw Saracens v Worcester and Harlequins v Bristol start the new season off with the usual main event at Twickenham. Amayse (formerly SignAway) supplied ...

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Case Study: Bath Rugby Sponsorship Assessment for CircleBath

15 September 2016

CircleBath, an award-winning hospital that provides care for private and NHS patients, asked Millharbour Marketing to conduct an assessment of their five-year old partnership with Bath Rugby to determ...

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Aldi Play Rugby And Grant Thornton Stand by Connacht

12 September 2016

Aldi Ireland have formed a new partnership with the Irish Rugby Football Union (IRFU) that will see the supermarket chain provide “a substantial investment” to support ‘Play Rugby’, a national...

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EY Sign Up With Lions

6 September 2016

EY, the global leader in assurance, tax, transaction and advisory services has announced its sponsorship and support of The British & Irish Lions 2017 tour of New Zealand. EY will bring its deep e...

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Assistant Content Producer - The RFL

The Super League and RFL seek to appoint an Assistant Content Producer on a three month contract, to be based at our offices at Media City, Manchester. The successful candidate will work as part of the Super League/RFL Communications Team, to provide support in the build up to the 2016 Super League Grand Final at Old Trafford and through the 2016 Four Nations tournament across the UK.

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Employers and candidates can register on www.rugby-jobs.com.