Marketing and Sponsorship
This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.
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18 April 2017
Two sponsorship announcements last week have brought name changes to the Kingstone Press Championship with Featherstone’s home ground becoming the LD Nutrition Stadium and Hull KR’s north stand be...
17 April 2017
Shirt sponsorship news from the Guinness Pro12 where Munster extend their agreement with Bank of Ireland while Connacht and Edinburgh come to terms with Portwest and Mitsubishi respectively. Bank of I...
8 March 2017
The French Rugby Federation (FFR) have confirmed this week that the Altrad Group will support the French bid to host the Rugby World Cup 2023. Altrad becomes the first private company to be displayed ...
Hull KR have learned that there’s nothing like r... Read More
Charlie McEwen talks to RunningRugbyTV about the o... Read More
Average Aviva Premiership attendance is up 6.8% ac... Read More
The following role is key to the smooth operational flow of the World Rugby Series Tournaments teams’ logistics and all aspects of associated support.
This role is critical to the tournament and requires a highly organized, level-headed and calm individual who is used to managing complex information and making difficult decisions quickly. The Logistics Manager arranges, manages and co-ordinates all flights, accommodation, ground transport, visas and other travelling requirements associated with the World Series tournaments. The role is also responsible for logistics associated with World Rugby management staff, tournament match officials, event staff and other tournament related personnel.