Marketing and Sponsorship
This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.
Sign up to our free news bulletin
The recent news that Liam Williams, probably the n... Read More
The Assistant Coach, National Senior Men’s Sevens (NSM7s) Team has a primary role to support the Head Coach, NSM7s Team to select and coach the NSM7s squad and team to prepare for and succeed on the World Stage (World Cup, Olympics, World Rugby Sevens Series, Pan Am Games, etc.). The position will have a very strong focus on athletic performance preparation, talent identification and development and the Assistant Coach will be responsible for leading talent identification and development for the NSM7s team.