Marketing and Sponsorship
This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.
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15 April 2015 by Mark Tilley
Super League title sponsors First Utility have enlisted Hatch Communications to help create sponsorship campaigns and make the most of its deal with the competition. Hatch was appointed following a no...
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We are looking for a Commercial Manager to manage all commercial relationships and drive new business in our Onstage unit. This is an excellent opportunity for an experienced and driven commercial sport professional to achieve success through managing a number of large accounts as well as identifying new revenue opportunities through major projects and programmes of work.
- Extensive, proven detailed commercial and operational knowledge of the sports media market
- Experience managing complex projects from a commercial perspective
- Business planning and proposal writing skills
E-mail firstname.lastname@example.org with the promotion code ‘RR2013CF’ to qualify for a discounted job posting price.