Marketing and Sponsorship
This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.
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4 February 2016 by Tim Groves
The Rugby Football League (RFL) has added to its stable of Super League sponsors with Batchelors Peas becoming an official partner ahead of the 2016 season, which starts today. The brand will appear ...
A rugby club installing a 3G pitch no longer raise... Read More
The RFU is looking to appoint a new Head of Professional Coach Development, reporting to Rob Andrew (Professional Rugby Director) to start in June 2016.
The new appointment provides an exciting opportunity to build on an established professional coach development programme and will play a key role in enhancing the coaching culture at the RFU.
The role is responsible for identifying and developing existing and potential professional coaches and Directors of Rugby in England. The Head of Professional Coach Development will create a succession of world-class coaches who are qualified and continually developing in order to create world-class players for a winning England.
E-mail email@example.com with the promotion code ‘RR2013CF’ to qualify for a discounted job posting price.