Marketing and Sponsorship
This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.
Sign up to our free news bulletin
27 November 2014 by Mark Tilley
Harlequins have confirmed a multi-phase relationship with London pub company Fuller’s Inns that is geared towards delivering significant benefits to Quins members. There will be a number of events a...
The Rugby World Cup may be the cash cow that funds... Read More
The Venue Technology Manager will manage the implementation, operational support and decommissioning of the ICT infrastructure and services across one or more Tournament venues. The role requires excellent stakeholder relationship management skills, a demonstrable background in project management in a complex environment along with a very good technical understanding of ICT infrastructure, security and network operations.
- Establish and maintain effective working relationships with staff, key stakeholders, suppliers and other external parties as required
- Work with the wider Technology team to finalise venue designs and implementation planning
E-mail firstname.lastname@example.org with the promotion code ‘RR2013CF’ to qualify for a discounted job posting price.