Marketing and Sponsorship

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This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.

Customer Focus
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.

Brand Exposure
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.

Marketing ROI
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.

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MyRepublic To Sponsor All Blacks Tour

23 October 2014 by Mark Tilley

Internet provider MyRepublic has signed as title sponsor to New Zealand's Northern Tour this November. The All Blacks will play the United States in Chicago followed by matches away to England, Scotla...

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Under Armour Break Into Rugby League With Salford Deal

23 October 2014 by Mark Tilley

Salford Red Devils have announced a deal with American sportswear manufacturers Under Armour to provide team kit and leisurewear in a deal the club has claimed could be worth up to £1million. Under A...

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Hull KR Extend Sponsorship With ClearSky

15 October 2014 by Mark Tilley

ClearSky Business will remain as Hull Kingston Rovers’ principal sponsor for 2015 after the partnership was extended by a further 12 months. The SME advice specialist linked up with the Robins last ...

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Castleford Sign Up With XBlades

15 October 2014 by Mark Tilley

Castleford Tigers have signed an exclusive five year deal with XBlades which will see the brand become the club's new official kit supplier from the 2015 Super League season. The partnership will also...

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Heineken On Board As Only Main Sponsors Of New Euro Tournament So Far

8 October 2014 by Mark Tilley

Heineken have become the first main sponsors of the new European Rugby Champions Cup and Challenge Cup tournaments, after previously holding title sponsorship of the competition in its prevous guise. ...

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Land Rover Joins Wasps As Main Partner

8 October 2014 by Mark Tilley

Aviva Premiership side Wasps will have a new main sponsor after Land Rover announced it would be joining the club, who have also announced a move to the Ricoh Arena in Coventry later this year. Wasps ...

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Corporate Sales Executive - Wasps

Operating in the commercial department, the primary responsibility will be to plan and carry out new business sales activities across the whole of Wasps' match day portfolio, meeting and exceeding sales targets so as to maximise revenue and profitability at the club.

- Actively target businesses and individuals to sell across the range of the Wasps portfolio
- Responsible for managing sales database
- Responsibility for the delivery of individual sales targets
- To actively consider new approaches to the clubs assets to maximize sales
- Making at least 10 new leads a week to add to the commercial team’s database

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