Marketing and Sponsorship
This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.
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23 October 2014 by Mark Tilley
Salford Red Devils have announced a deal with American sportswear manufacturers Under Armour to provide team kit and leisurewear in a deal the club has claimed could be worth up to £1million. Under A...
8 October 2014 by Mark Tilley
Heineken have become the first main sponsors of the new European Rugby Champions Cup and Challenge Cup tournaments, after previously holding title sponsorship of the competition in its prevous guise. ...
When you paint a picture of a club without a CEO a... Read More
Operating in the commercial department, the primary responsibility will be to plan and carry out new business sales activities across the whole of Wasps' match day portfolio, meeting and exceeding sales targets so as to maximise revenue and profitability at the club.
- Actively target businesses and individuals to sell across the range of the Wasps portfolio
- Responsible for managing sales database
- Responsibility for the delivery of individual sales targets
- To actively consider new approaches to the clubs assets to maximize sales
- Making at least 10 new leads a week to add to the commercial team’s database
E-mail email@example.com with the promotion code ‘RR2013CF’ to qualify for a discounted job posting price.