Marketing and Sponsorship
This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.
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8 October 2014 by Mark Tilley
Heineken have become the first main sponsors of the new European Rugby Champions Cup and Challenge Cup tournaments, after previously holding title sponsorship of the competition in its prevous guise. ...
When you paint a picture of a club without a CEO a... Read More
The new European Rugby Champions Cup kicked off la... Read More
As part of the Communications Team, the Press Officer will be responsible for the daily delivery of England Rugby 2015’s external communications through the press office function; generating media coverage in the regional, national and international media and ensuring the best possible media relations in the lead up and delivery of Rugby World Cup 2015 on behalf of the Organising Committee.
-Delivering an effective proactive and reactive press office service across all England Rugby 2015 campaigns and events
-Identifying media opportunities to help promote England Rugby 2015 and Rugby World Cup 2015 to new and varied audiences
-Drafting and editing of England Rugby 2015 press releases and communications tools
E-mail firstname.lastname@example.org with the promotion code ‘RR2013CF’ to qualify for a discounted job posting price.