Marketing and Sponsorship
This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.
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10 September 2014 by Editor
A host of Aviva Premiership and Guinness Pro12 clubs, as well as the Welsh Rugby Union (WRU), have all announced sponsorship deals and other partnerships this week. Fresh from their announcement last ...
3 September 2014 by Editor
Leicester, Bath, Wasps, Harlequins and London Irish have all this week announced new additions to their commercial partnership portfolios ahead of the new season. The Tigers have announced a three-ye...
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The Freight Coordinator will be responsible for scoping the Freight and Logistics services for the participating teams. This will involve working closely with Team Services and the Freight Service Provider to develop the individual operating plans for the transportation of team equipment between team bases.
- Act as a Logistics representative to Teams Services, ensuring smooth and seamless logistics operations for your assigned pool of Teams
- Implement specific logistics operating plans; incorporating and adhering to departmental policies and procedures
- Manage daily logistics operations for your pool of Teams with reporting responsibilities to the Freight & Logistics Manager
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