Marketing and Sponsorship

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This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.

Customer Focus
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.

Brand Exposure
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.

Marketing ROI
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.

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USA – Rugby’s New El Dorado?

27 November 2014 by Reg Clark, Rhino Rugby CEO

Barely a week seems to pass these days without a significant development or announcement concerning rugby in the USA. A sell-out crowd for the game between the Eagles and the All Blacks at Soldier Fie...

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Player Appearances Key To New Quins Partnership With Fuller's

27 November 2014 by Mark Tilley

Harlequins have confirmed a multi-phase relationship with London pub company Fuller’s Inns that is geared towards delivering significant benefits to Quins members. There will be a number of events a...

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Face-To-Face With... Tim Ellerton

26 November 2014 by Mark Tilley

Global sponsorship manager at Heineken Tim Ellerton spoke to us at the recent IRB World Rugby ConfEx in London. Tim is responsible for Heineken's chief sports properties, including the Rugby World Cup...

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Wigan Announce Deals With Coral And Errea

12 November 2014 by Mark Tilley

Wigan Warriors have announced a main sponsorship deal with the bookmaker Coral as well as a kit and retail partnership with Errea. The Coral logo will appear on the front of the Wigan home and away sh...

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Bartercard Renew Deal With Hull FC

12 November 2014 by Mark Tilley

Hull FC have agreed a renewal to their sponsorship deal with business-to-business trading exchange Bartercard.  Bartercard's branding will appear on the sleeve of the club's 150th anniversary shirt d...

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Salford Sign Up Just R For Sales And Marketing

12 November 2014 by Mark Tilley

Salford Red Devils have appointed local sales and marketing agency Just R to deliver their marketing activity for the 2015 season. Just R will also secure match day sponsorship and lead on business de...

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Venue Technology Manager - England Rugby 2015

The Venue Technology Manager will manage the implementation, operational support and decommissioning of the ICT infrastructure and services across one or more Tournament venues. The role requires excellent stakeholder relationship management skills, a demonstrable background in project management in a complex environment along with a very good technical understanding of ICT infrastructure, security and network operations.

Key responsibilities:

- Establish and maintain effective working relationships with staff, key stakeholders, suppliers and other external parties as required
- Work with the wider Technology team to finalise venue designs and implementation planning

E-mail with the promotion code ‘RR2013CF’ to qualify for a discounted job posting price.