Marketing and Sponsorship
This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.
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16 December 2014 by Mark Tilley
London Broncos have announced Towergate Insurance as an official club sponsor on a three year deal. The Towergate Insurance logo will feature prominently on home and away shirts in 2015 in a deal th...
10 December 2014 by Synergy Sponsorship
In recent years the volume and quality of sports broadcasts has improved dramatically. This improvement has meant that some rights holders have needed to adapt their approach and start thinking more c...
4 December 2014 by Tim Groves
Elite rugby players signing agreements with sports brands is nothing new but Leigh Halfpenny’s recent deal with Under Armour has been described as a “game changer”. It is said to be the most luc...
Elite rugby players signing agreements with sports... Read More
The role will be responsible for assisting with the delivery of the accommodation requirements for all client groups, gathering the necessary contract information to populate hotel agreements, rising of purchase orders and assisting with the hotel and client releases. The role will assist with ensuring all team data is captured and correctly entered onto the Tournament Management System (TMS).
- Assist on the implementation of hotelier and team data into the Tournament Management System (TMS)
- To assist with the development of appropriate policies, processes and procedures
E-mail firstname.lastname@example.org with the promotion code ‘RR2013CF’ to qualify for a discounted job posting price.