Edinburgh Re-Brand

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4 June 2018

Edinburgh Rugby have launched a new brand identity that they claim better reflects the city’s long and proud rugby heritage, whilst signalling a new chapter for the club in the modern game.

No name change, but a new club badge will come into effect alongside colours that were first adorned by the players that represented the city’s district side: blue, white and burnt orange.

The new club badge retains the three turrets inspired by Edinburgh Castle, the original district badge and the city’s flag and coat of arms. The turrets are presented in a bold and modern shape above the city’s name, with the only new addition to the crest being the year in which representative rugby was established in Edinburgh - 1872.

The old red has been replaced with a burnt orange colour - inspired by the city’s volcanic beginnings at Castle Rock and Arthur’s Seat - to signify a new chapter for Edinburgh in the modern game.

Managing director Jonny Petrie, said: “The proposed new playing venue is a transformational development for this club, and with Richard Cockerill’s ongoing transformation of the team on the field, it feels like the perfect time to relaunch the club’s brand.

“Over the past year, we have conducted an enormous amount of research about the club, the city and the rugby roots in the capital and I share Richard Cockerill’s belief that by reconnecting with our heritage, we can look to the future with a lot of

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