New Logo For Swinton Lions

swinton lions logo oct 2017
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9 October 2017

Swinton Lions have revealed a new club logo.

Operations director, Steve Wild explained the reasoning behind the new logo:“The club is entering a fresh era, one of sustainability, professionalism and (we hope!) excitement of the right kind. The Board therefore felt it appropriate that this 'new beginning' should be reflected through something visual, and in that respect the club badge was the obvious place to start.”

The new logo has been designed in consultation with Lions’ fans, whose feedback has been incorporated into the final version. In particular, fans were keen to see “RLFC” added to the club name.

The badge acknowledges Swinton’s proud heritage, with a traditional heraldic rampant lion, the year of formation, and six gold stars which pay tribute to our record of six Rugby League Championships, won under the captaincies of the immortal Hector Halsall, Bryn Evans and Albert Blan.

The incorporation of the word 'Manchester' reflects pride in being part of the Greater Manchester conurbation. The club clarify that this is a geographical statement and not a political one, as they remain indebted to the ongoing support of Salford City Council.

“We will never betray our Swinton Lions title,” said Wild. “But in the modern world we also need to be mindful of marketing opportunities and presenting a clear identity. We therefore feel that the logo is forward-looking as well as being respectful of our history.

“The new logo will appear on all our 2018 playing kit and merchandise, and it

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