Premiership Confirm Gallagher Partnership

Premiership and Gallagher sponsorship deal
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12 April 2018

Premiership Rugby have confirmed they have agreed a “multi-year strategic business and marketing partnership” with insurance giant Gallagher.

The new partnership starts on July 1, and the competition will be known as Gallagher Premiership Rugby when it kicks off on 31 August, with naming rights, branding opportunities and local community programmes included in the agreement.

Neither party have yet to state the value of the deal nor when it is due to end. (Since this article was first published it has been reported that this is four year agreement expiring in 2022 - editor)

Gallagher’s predecessor, Aviva were reported to be paying more than £5m per year for title rights beginning in 2010 and renewed twice (in 2014 and 2017).

Mark McCafferty, chief executive of Premiership Rugby, said: “The international expansion of Premiership Rugby has been accelerated in recent years and it is fitting that we are now partnering with a global company with an equally strong presence here in the UK. Gallagher will be an excellent partner for us in terms of the group’s ambition, focus on growth and shared values around both business and the community.”

“The last decade has seen major growth in Premiership Rugby's fan base and it is a huge credit to our clubs – and the way they have grown their businesses - that we can announce this new partnership today. We are very much looking forward to the first matches of Gallagher Premiership Rugby in September,” added McCafferty.


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