SRU And BT Extend To 2021

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6 September 2017

Scottish Rugby has extended its partnership with global communications and broadcast company BT for a further three years to 2021. The new deal, which begins in June 2018, maintains BT’s position as principal partner for Scottish Rugby and continues its investment. The initial four-year agreement, unveiled in May 2014 was said to be worth £20m.

BT retains the naming rights to Scotland’s largest sporting stadium, BT Murrayfield, alongside its role as principal partner of the Scotland national team and Scotland 7s.

Since 2014, BT’s investment has helped redefine the rugby landscape in Scotland through investment in the BT Sport Scottish Rugby Academy, BT league and cup competitions, as well as supporting the Club Sustainability Fund to provide investment in capital projects at grassroots clubs.

BT’s distinctive logo will continue to be displayed on the front of Scotland rugby shirts across the world, in the Six Nations Championship, as well as the summer and autumn test matches.

The partnership continues to see BT promoted at Scotstoun Stadium in Glasgow, Edinburgh Rugby and BT Murrayfield Stadium.

Graham Sutherland, chief executive, BT Business and Public sector, said: “I am very pleased BT is continuing its relationship and investing in Scottish rugby with this sponsorship until 2021. BT is a proud supporter of Scotland and we hope to continue seeing further success on the pitch. This partnership allows BT to continue its commitment to support innovation and the development of the game in Scotland, as well as (BT

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