What To Make Of Premiership Social Standings?

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26 June 2018

What does a club’s social media following say about the club and its supporters? Does a large gate translate into a large social following or is it vice versa? What part do results play? Is it the fans who chose a preference for social channel or is it the club communications strategy? How well do clubs funnel social engagement into ticket sales?

The number-crunching research below by ...

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