Campaign Against The Clock Hits The Mark

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26 July 2012 by Adrian Hill

Marketing is all about timing and the 2011 Rugby World Cup in New Zealand presented a significant issue for sponsors of the British and Irish teams– a 13-hour difference on the clock. It doesn’t matter how much money is thrown at a campaign, geography cannot be massaged. England, Ireland, Scotland and Wales would all be playing when existing and would-be customers were having their breakfasts....

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