Campaign Against The Clock Hits The Mark
26 July 2012 by Adrian Hill
Marketing is all about timing and the 2011 Rugby World Cup in New Zealand presented a significant issue for sponsors of the British and Irish teams– a 13-hour difference on the clock. To read the full article you need to be registered. Share
It doesn’t matter how much money is thrown at a campaign, geography cannot be massaged. England, Ireland, Scotland
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