Pitchero Buys Teamer, Club Website And Fixtures Live

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30 October 2018

Sports technology provider, Pitchero has acquired Beamax, holding company of rival Teamer for an undisclosed sum.

The acquisition grows Leeds-based Pitchero’s active club membership to over 22,000. It takes the number of teams registered on its platform including groups of friends organising social games, to 160,000.

Pitchero says it will now have over two million active members, players, parents, coaches and club officials, across grassroots and semi professional sport.

Mark Fletcher, CEO of Pitchero, said: “This acquisition is about consolidating the UK’s most popular grassroots sports technology providers for the benefit of grassroots sport.

Pitchero was founded in 2008 by Mr Fletcher and chief technology officer Jon Milsom to make it easier for people to coordinate teams and manage clubs online.

Ireland-based Teamer was also founded in 2008. It focusses on team management through a mobile application. The firm acquired Club Website in 2015 aiming to combine the team management app with football club websites as a direct competitor to Pitchero.

Leeds-based Pitchero has acquired the holding company Beamax meaning that Teamer, Club Website and Fixtures Live, another of its rivals platforms, will all fall under its control.

The purchase, Pitchero says, will give it screen views in excess of 80 million a month. The firm added that the deal also gives it reach into other grassroots sports while strengthening its stronghold in football, rugby, hockey, netball and cricket.

Pitchero has 24 staff while Teamer has 22 employees based in London, seven based in India and one

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