Munster Re-Shuffle Lynch And Howlett Roles

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4 September 2017

Munster have announced a management re-shuffle with with Enda Lynch taking up the newly created role of head of enterprise while Doug Howlett assumes the vacated role of head of commercial and marketing.

On retiring from the professional game in 2013, Howlett has been instrumental in developing the commercial portfolio for the province in his roles as corporate ambassador and commercial manager.

Moving into this senior management position, Howlett will lead the commercial and marketing department in achieving Munster’s commercial objectives, working closely with the province’s committed sponsors while looking to drive continued success off the field.

Enda Lynch will now spearhead an exciting new business opportunity, the High Performance Leadership Programme, as head of enterprise. Over a five year period, Enda, who transformed Munster commercial structures by introducing new partnerships, dynamic ticket pricing and enhanced relationship management, will now look to bring his wealth of experience to this newly created role.

This enterprise will see Munster Rugby, in partnership with the University of Limerick, expand beyond the current on-pitch and associated core business, building a wider network in the business community while providing a best-in-class development opportunity for corporate management.

Commenting on the appointments Munster Rugby CEO Garrett Fitzgerald said: “In a challenging market we continue to maintain a positive commercial standpoint thanks to the commitment of our invaluable sponsors, the commercial board and the development of our off-field opportunities.

“In driving off field success further we are fortunate to call on the

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