State Of The Union From Irish Branches

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6 September 2017

The Irish sports business news and networking group Sport for Business has published a series of "State of the Union" interviews with senior executives from three of the four branches of the IRFU. Fiona Hampton, head of sales and marketing at Ulster, Brian Mahony, head of commercial and marketing at Connacht and Marcus Ó Buachalla, communications manager at Leinster, and, providing some insight into their business priorities this season: ticket sales, sponsorship activation and exciting projects on their desks.

We've taken selected quotes from each and linked through to the full content.

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Fiona Hampton, Ulster

How do you feel the expansion of the Guinness PRO14 will impact on Ulster and the tournament?

The addition of the South African teams I think will really enhance the championship taking it onto the international league for the first time. The enhanced revenues will certainly help the clubs and the benefits for sponsors who have international reach will be a welcome bonus.

Coming from the Super Rugby set up the Kings and Cheetahs are savvy operators both on and off field so I am looking forward to seeing how the southern hemisphere style of rugby enhances the product.

We have a huge South African support here at Ulster so I would expect the atmosphere at these matches to

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