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Adidas & Mizuno Account For Two Thirds Of RWC Boot Count

11 November 2015 by Editor

A study of playing footwear brand preferences at the RWC commissioned by specialist retailer Big Bug Sports* reveals that adidas took the overall lead with 39% of all participants wearing their boots ...

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Munster Commit To Adidas Through Lifestyle Sports

10 November 2015 by Editor

Munster Rugby have signed two significant deals this week which lay down a marker for their ambition and which will also shake up the sports retail sector, according to the Sport for Business website....

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Canterbury Join Lions for NZ Trip

6 November 2015

Canterbury have been confirmed as the Official Apparel Partner for the British and Irish Lions ahead of their upcoming 2017 tour of New Zealand - ending an 18-year association with adidas. The deal me...

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Licensing Drives Rhino Growth As 6N Supporters Deal Announced

8 October 2015 by Editor

Rhino Rugby, the specialist producer of rugby training equipment, team wear, apparel and rugby balls has announced that it has become the new supporters apparel licensee for the RBS 6 Nations for the ...

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Kooga Deal Could Net Tigers £4.5m Over Six Years

16 July 2015 by Editor

Leicester Tigers and Kooga have announced a new kit supply agreement for the next six seasons worth "up to £4.5 million".  Andrew Ronnie, Kooga managing director, has hailed the agreement as a de...

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New Euro Business Model For ISC

10 June 2015 by Editor

Australian sports apparel manufacturer ISC has appointed UK-based Advantage Sports Distribution as its exclusive distributor and licensee in Europe. The five-year agreement sees Advantage Sports tak...

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