Fanatics Take Over Retail At Twickenham

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4 September 2017

Fanatics (International) Ltd, the subsidiary of the US sports-license retailer, have now taken over management of the England Rugby Store at Twickenham. The firm are continuing to use the existing main store fit-out but the plan is that they will refurbish it early next year, in readiness for the Six Nations.

Fanatics are planning to have installed several match day units around Twickenham including a brand new store in the West Fan Village. As well as offering a click & collect and a match day hospitality service.

Twickenham is the biggest stadium in which Fanatics have a permanent presence outside of the USA.

Fanatics International - known as Kitbag Ltd. until the acquisition by Fanatics Inc. in February 2016 - is headquartered in Manchester, UK. It is the international arm of the world's largest retailer of licensed sports merchandise. Fanatics International offer best-in-class e-commerce and integrated omni-channel retail solutions to many of the world’s leading sports clubs and organisations.


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