Exeter Choose SecuTix

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12 October 2017

Exeter Chiefs have appointed SecuTix as their official ticketing technology partner.

Following a competitive tender process, SecuTix, the global provider of a ticketing engagement platforms, has begun work across the Chiefs’ two businesses: the rugby club itself and their stadium, Sandy Park. Alongside being the home ground for the rugby club, Sandy Park is a successful conference and banqueting centre.

The club intend to use the cloud-based SecuTix 360° software to grow their online ticketing business, increase the average basket value through both upselling and cross-selling, offer an enhanced fan experience when purchasing tickets online with 3D seat mapping technology, develop deeper corporate relationships as well as gaining a 360-degree understanding of their fans and engage with them across digital and mobile touchpoints.

Tony Rowe, chairman & CEO of Exeter Chiefs, said: “We wanted to partner with a modern technology ticketing company that could support our digital ambitions for both the club and Sandy Park. The SecuTix team impressed us with their experience of ticketing and the rugby sector. Together we will use data to better understand what the fans want, create a first-class experience for them and drive a commercial return for the club.”

Frédéric Longatte, CEO of SecuTix commented: “We’re very much looking forward to working with such a top-flight team as the Chiefs. We’re confident that our SecuTix 360° platform will benefit the club across not just ticketing, but also CRM and digital marketing. It’s exciting

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